Bulk emails go into the spam, or get blocked. Why? Well, if you have low open rates, your emails get flagged by spam filters, or at times situation gets worse and results in permanent blocking. Either way, it not only wastes time and money, but is also useless.
As we send millions of mails every day, so we have been observing email deliverability trends based on data we receive from these email campaign services. We analyzed thousands of email campaigns, found interesting insight about email deliverability.
Here are some of the thoughts:
CHANGING TACTICS OVER AND OVER AGAIN, IS SPAMMING TACTICS
Don’t act spammy because you are not a spammer. Most of the marketers don’t stick to one general tactic and keep switching from one to another. They keep changing their IPs, domains and their service providers very often. They want to achieve everything overnight. However, great things don’t come in handy. Creating good relations with the customers takes a lot of time. Service providers know what they are dealing with so you better let them do their job. Stick to one service provider and stop switching now and then.
SEND EMAILS ON DAILY BASIS
Even if you are not getting the expected results, never stop, keep emailing every day, without any pause. Your service provider knows things that you don’t know, so you need not to feel down, eventually you will start getting the expected results. They go with a certain flow that you might not understand. They keep on using tactics to improve the progress at backend. All you need to do is to trust them and let them handle things their way – they will make you happy in due course.
USE SAME SENDER NAME AND SENDER EMAIL ID
Your sender name becomes your identity. Your IPs build your identity in market, same as your company name or your own name does. Do you ever want to change your name that has been your identity? Of course not!! Try to keep the same thought about your sender name and sender ID.
USE CLEAN DATA
A study reveals that over 10% of your emails are meant to go to spam, and only less than 44% of the total emails are delivered! So, get to know the importance of list cleaning, and enhance your email relay service.
With a clean list of active subscribers, who are engaged with your messages, your sender reputation improves, your emails get delivered to inboxes directly, bounce rate decreases and your open and click-through rates improve. If your emails are able to land in more inboxes, you have a higher chance to generate more leads, and ultimately generate more revenue for your business.
In addition to that, with a clean email list, you can segment your email list as active and inactive. This can help you send targeted emails to active leads and not putting in much effort on inactive email addresses.
USE THE SAME DOMAIN FOR LONG TIME
In email marketing, reputation is king. The domain and subdomains that you send from are one of the factors that impact your reputation, and just like in real life. Switching domains can affect not only the delivery rate but also your reputation. Stick to the same domains as long as you can.
WARM UP YOUR LIST GRADUALLY
Cold list is a dead list. You need to warm up to the level where it produces good result.
Here is a good way to warm up slowly and steadily.
Day1: email 5000 subscribers every day.
Day2: email 10,000 subscribers every day.
Keep doing that for 5 days consecutively.
Next Jump: email 20,000 subscribers every day.
Keep doing that for a week on daily basis.
Next Jump: email 50,000 subscribers every day.
Keep doing that for another week.
Next Jump: email 70,000 to 100,000 subscribers every day.
All you need to do is to keep emailing consistently for a month, and BHAM!! You are already warmed up. Don’t miss a single day. It might take 2 to 3 months to get fully warmed up ESPs IP addresses.
CONCLUSION: Email can be a powerful tool for reaching and building relationships with your customer base—but only if your audience actually receives the messages that you send. So, when you’re starting to plan out your email marketing strategy for 2018, make customer satisfaction a priority. PLUS don’t think about fast results when it comes to bulk emailing. It works slow and steady and you will consistently work your way out if you keep emailing consistently and don’t change tactics every day.